{"id":1418,"date":"2025-05-27T14:27:34","date_gmt":"2025-05-27T14:27:34","guid":{"rendered":"https:\/\/new.latinconnect.com\/blog\/?p=1418"},"modified":"2025-10-23T14:32:19","modified_gmt":"2025-10-23T14:32:19","slug":"entretien-avec-sandra-haun-directrice-generale-ara-tours-costa-rica","status":"publish","type":"post","link":"https:\/\/latinconnect.com\/fr\/actualites\/entretien-avec-sandra-haun-directrice-generale-ara-tours-costa-rica\/","title":{"rendered":"Interview avec Sandra Haun (Directrice g\u00e9n\u00e9rale ARA Tours, Costa Rica)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1418\" class=\"elementor elementor-1418\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1adbe6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7a1adbe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52fde4c0 lead-text elementor-widget elementor-widget-heading\" data-id=\"52fde4c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les deux anciens propri\u00e9taires, Daniel K\u00fcng et Roland Ayer, accompagneront le processus de transmission jusqu'au d\u00e9but de l'ann\u00e9e 2026. Daniel K\u00fcng et Sandra Haun seront en septembre 2025 en tourn\u00e9e sur les principaux march\u00e9s sources europ\u00e9ens afin de conclure personnellement le passage de t\u00e9moin vis-\u00e0-vis des partenaires de distribution locaux.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d296493 elementor-widget elementor-widget-spacer\" data-id=\"3d296493\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4cedd6 elementor-widget elementor-widget-text-editor\" data-id=\"2c4cedd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ch\u00e8re Sandra, ARA Tours compte aujourd\u2019hui \u00e0 nouveau autant de collaborateurs (75) qu\u2019avant la pand\u00e9mie. Comment vos nouveaux coll\u00e8gues sont-ils pr\u00e9par\u00e9s avant d\u2019\u00eatre int\u00e9gr\u00e9s dans les \u00e9quipes de vente ?<\/strong><\/p><p>En tant que destination outdoor, et gr\u00e2ce \u00e0 la r\u00e9action rapide de l\u2019ensemble des acteurs du tourisme au Costa Rica, nous avons eu la chance de pouvoir accueillir \u00e0 nouveau des clients tr\u00e8s peu de temps apr\u00e8s le d\u00e9but de la pand\u00e9mie. Cela signifiait pour nous que nous devions recruter et former de nombreux nouveaux collaborateurs en tr\u00e8s peu de temps. Pour cela, nous avons engag\u00e9 plusieurs coll\u00e8gues \u00e0 la m\u00eame date et mis en place un programme d\u2019int\u00e9gration de deux mois, au cours duquel les nouveaux ARAs passaient par les processus de tous les d\u00e9partements. Cela a repr\u00e9sent\u00e9 un v\u00e9ritable effort d\u2019\u00e9quipe et je suis fi\u00e8re de voir \u00e0 quel point les nouveaux collaborateurs se sont bien int\u00e9gr\u00e9s et transmettent d\u00e9sormais eux-m\u00eames cet esprit d\u2019\u00e9quipe aux nouveaux arrivants.\u00a0<\/p><p><strong>Je sais que l\u2019ambiance de travail te tient particuli\u00e8rement \u00e0 c\u0153ur. Comment la mets-tu en \u0153uvre avec ton \u00e9quipe ?<\/strong><\/p><p>Je suis convaincue qu\u2019un climat de travail positif est pour la plupart des gens LE facteur le plus important dans le choix de leur employeur et qu\u2019un environnement coop\u00e9ratif a un impact direct sur la satisfaction personnelle, ce qui se refl\u00e8te \u00e9galement dans la qualit\u00e9 de notre service client. Nous travaillons \u00e0 l\u2019am\u00e9lioration continue de nos processus et restons ouverts aux nouvelles id\u00e9es. La confiance dans les capacit\u00e9s de chacun et la possibilit\u00e9 d\u2019\u00e9voluer jouent un r\u00f4le essentiel. Pour que tout cela fonctionne, il faut une \u00e9quipe de direction qui incarne ces valeurs, et je suis chaque jour reconnaissante d\u2019avoir des coll\u00e8gues aussi formidables dans cette mission.<\/p><p><strong>Tu es l\u2019unique directrice g\u00e9n\u00e9rale d\u2019ARA Tours, mais tu parles souvent d\u2019une double direction dans votre bureau de San Jos\u00e9, qui g\u00e8re, en plus de la marque ARA Tours, \u00e9galement la marque de luxe Abercrombie &amp; Kent. Comment cela fonctionne-t-il et comment tous vos clients tour-op\u00e9rateurs b\u00e9n\u00e9ficient-ils de cette synergie ?<\/strong><\/p><p>ARA Tours a toujours fonctionn\u00e9 avec une double direction, avec Daniel K\u00fcng et Roland Ayer, que j\u2019ai toujours consid\u00e9r\u00e9e comme une configuration id\u00e9ale ; leur travail d\u2019\u00e9quipe et la compl\u00e9mentarit\u00e9 de leurs talents ont \u00e9t\u00e9 un exemple pour nous tous. Avec Marco Thomas, qui a pris en janvier 2024 non seulement la direction de l\u2019\u00e9quipe Abercrombie &amp; Kent, mais aussi celle de notre d\u00e9partement produits et contenus, j\u2019ai trouv\u00e9 mon partenaire id\u00e9al : Marco conna\u00eet le Costa Rica comme sa poche et travaille avec beaucoup de cr\u00e9ativit\u00e9 et de passion pour rendre l\u2019essence du pays accessible \u00e0 nos clients. Et cela vaut pour tous nos clients, quelle que soit la marque ou le segment dans lequel ils voyagent.\u00a0<\/p><p><strong>Je fais\u00a0<a href=\"https:\/\/mailchi.mp\/aratours\/produktinformation-mai-2025?e=1ea17caed7\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>\u00a0r\u00e9f\u00e9rence \u00e0 votre dernier newsletter produit, qui contient de nombreuses informations et nouveaut\u00e9s int\u00e9ressantes. Souhaites-tu en mettre certaines en avant ?\u00a0<\/strong><\/p><p>Nous sommes actuellement en train de mettre \u00e0 jour toutes les prestations et les prix pour la saison 2025\/2026 sur Latinconnect et informons r\u00e9guli\u00e8rement via notre newsletter ARA Tours de l\u2019\u00e9tat d\u2019avancement, en signalant les changements, r\u00e9novations ou nouveaux projets pertinents pour nos partenaires de distribution. Maintenant que les principaux produits de base sont presque finalis\u00e9s, nous passons \u00e0 la phase cr\u00e9ative et avons pr\u00e9vu de nouvelles id\u00e9es et offres que nous pr\u00e9senterons \u00e0 nos partenaires dans les prochaines \u00e9ditions de la newsletter.<\/p><p><strong>Quelles sont les forces d\u2019ARA Tours que tu souhaites poursuivre et o\u00f9 vois-tu la DMC dans 5 ans ?<\/strong><\/p><p>Notre large et profonde gamme de produits est mise \u00e0 disposition de nos partenaires de distribution sur Latinconnect avec des informations d\u00e9taill\u00e9es et des prix comp\u00e9titifs. Nous continuons \u00e0 l\u2019enrichir avec de nouveaux h\u00e9bergements et exp\u00e9riences int\u00e9ressants pour tous les segments et dans toutes les r\u00e9gions du pays. Notre \u00e9quipe dispose d\u2019une excellente connaissance et accompagne efficacement les vendeurs, avec un support technologique, de A \u00e0 Z tout au long d\u2019un processus de conseil orient\u00e9 client. Dans 5 ans, le processus de vente sera encore plus connect\u00e9 et automatis\u00e9, sans pour autant n\u00e9gliger le conseil personnalis\u00e9. Nous proposerons davantage de produits propres \u2013 notamment dans le segment v\u00e9lo et randonn\u00e9e \u2013 et contribuerons activement au d\u00e9veloppement du tourisme de luxe au Costa Rica.\u00a0<\/p><p><strong>Tu ne re\u00e7ois pas encore la newsletter ARA Tours ?<\/strong>\u00a0\u00c9cris \u00e0\u00a0<a class=\"email\" href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x63;&#x75;&#115;t&#x6f;&#109;e&#x72;&#x65;&#120;p&#x65;&#x72;&#105;e&#x6e;&#99;&#101;&#x40;&#x61;&#114;a&#x74;&#x6f;&#117;r&#x73;&#46;&#99;o&#x6d;\" data-no-translation=\"\">&#x63;&#117;&#115;t&#x6f;&#x6d;&#101;r&#x65;&#x78;&#112;er&#x69;&#101;&#110;c&#x65;&#x40;&#97;r&#x61;&#x74;&#111;&#117;r&#x73;&#x2e;&#99;o&#x6d;<\/a>\u00a0.\u00a0<\/p><p>De plus, ARA Tours a lanc\u00e9 cette ann\u00e9e une\u00a0<strong>newsletter premium<\/strong>\u00a0, pr\u00e9sentant des nouveaut\u00e9s ainsi que des h\u00e9bergements et exp\u00e9riences moins connus pour le segment premium et luxe. Vous pouvez \u00e9galement vous y inscrire via l\u2019adresse e-mail mentionn\u00e9e ci-dessus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les deux anciens propri\u00e9taires, Daniel K\u00fcng et Roland Ayer, accompagneront le processus de transmission jusqu'au d\u00e9but de l'ann\u00e9e 2026. Daniel K\u00fcng et Sandra Haun seront en septembre 2025 en tourn\u00e9e sur les principaux march\u00e9s sources europ\u00e9ens afin de conclure personnellement le passage de t\u00e9moin vis-\u00e0-vis des partenaires de distribution locaux.<\/p>","protected":false},"author":3,"featured_media":1419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[20],"class_list":["post-1418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-thema-des-monats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview mit Sandra Haun (Gesch\u00e4ftsf\u00fchrerin ARA Tours, Costa Rica) - Latinconnect<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview mit Sandra Haun (Gesch\u00e4ftsf\u00fchrerin ARA Tours, Costa Rica) - Latinconnect\" \/>\n<meta property=\"og:description\" content=\"Die beiden ehemaligen Eigent\u00fcmer Daniel K\u00fcng und Roland Ayer begleiten den \u00dcbergabeprozess bis Anfang 2026. 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