Who is behind Latinconnect?
Latinconnect is a joint venture of different incoming tour operators from Central America and the Caribbean, and was developed from the need to provide our product contents in a standardized, contemporary, and detailed way. We set on one exclusive DMC partner per country, which is specialized in the high quality FIT business. Today, the products of ARA Tours (Costa Rica), Andamos Tours (Nicaragua), Gapa Travel (Panama), Tierra Maya Tours (Mexico, Belize), and Caribbean Tours (Cuba, Dom. Rep.) are online. Furthermore, it is planned to expand to South America.
Why is it so important to you to have a uniform appearance?
As DMCs we are producers of contents, which we have to provide online for the travel distributers in our source markets. Many of our destinations are and will remain niches with rather low demand. It is hard to get enough attention on your own in the markets, let alone enforce an own product platform. But when I have access to a platform that offers products of all countries from Mexico to Argentina in the same way, then we reach a size where we will be perceived.
Aren’t there already enough online portals on the market?
Most of the existing platforms were developed from the perspective of tour operators where you particularly search for solutions for products at mainstream destinations instead of the complicated and complex product of Latin America which often does not fit in. Other portals focus on a certain product such as hotels, rental cars or excursions. Latinconnect is a different approach and was developed from the point of view of incoming tour operators for travel distributors. With only one platform we transport all available products for distribution - thus hotels, transfers, excursions, rental cars, packages, and round trips, and combine the whole thing with personal service and know-how directly from the destination. Individual tours are and will remain a personal matterthat will never be fully automated, and with Latinconnect tour operators and travel agents have a powerful tool in their hands.
What are the advantages for the users?
Travel agents have access to detailed contents for each product with text, image, video, and price. As a result, you can create a PDF brochure for each product, which is provided with the user’s logo, with just one click and send it to the clients. So sort of a customized PDF catalog. In addition, you can show videos to the client during the sales talk. The online travel planner allows to prepare a quote within a very short time, thanks to the integrated calculation and conversion tool with the final price and in the sales currency. Tour operators on the other hand can drag the contents manually or per interface into their systems or use Latinconnect as B2B2B concept for their distribution.
Does the user need a large knowledge in order to use Latinconnect?
Latinconnect is intuitively structured and one quickly gets the idea. However, it is always an advantage to attend a training for the use of the different functions, and some destination knowledge is also required in order to use the platform efficiently. The great advantage of Latinconnect is the fact that the product is processed for every level of knowledge. Sellers with little destination knowledge can access to fixed round trips and packages where they may not change anything. Users who know the destination a bit better can work with templates provided by the DMCs or create their own ones. And professionals, finally, have access to a thousand of individual services and can arrange them in a completely flexible manner. We strongly focus on trainings and offer our users an appropriate training at exhibitions, road shows, in personal appointments or through webinars. In addition, there are several tutorials on the website.
Where do you see the opportunities for the travel industry in the future with respect to Latin America?
Latin America requires extensive consulting, it is complex and relatively expensive. This offers a great opportunity for travel agents to stand out with know-how and personal service, and to establish a nice profit margin. But for this, you have to consciously decide, invest time and actively engage with the destinations. We as DMCs are happy to help and train those who are willing to do so wherever we can. I guess Latin America will be able to benefit in the current environment in medium and long term, although the current exchange rate development puts obstacles in our way.
You also address yourself with Latinconnect to travel agencies and mobile travel agents. Don’t your tour operator partners mind?
First, I have to point out that we are open for travel agencies which decided to give up their pure intermediary status and assume the risk to be a tour operator. We as DMCs can’t ignore this development but at the same time we protect our traditional tour operator partners with better rates and many opportunities to use the advantages of Latinconnect. For example, by interfaces with their own systems or, as already mentioned, by using the platform as a B2B2B concept for direct and affiliate marketing.
Does Latinconnect have a tour operator status in Europe?
No, Latinconnect is a pure marketplace that connects DMCs directly with the travel distributors. The tour operator’s risks are responsibility of the travel agencies, and the business relationship takes place directly with the incoming tour operator.
Are you also planning to get directly to end consumers with Latinconnect?
No, that is not our intention and that emphasizes exactly our slogan “Enabling Travel Business”.
Latinconnect just presented its new appearance. What do you expect from the new website?
With the new website we want to mark the entry into a new era as DMC network and bring our appearance closer to the digital age. In addition, we want to remove unnecessary bells and whistles from the platform to make more efficient use of space. Our ITB appearance will be completely new as well and puts Latinconnect as a platform in the center of attention.